When the new product development was kicked-off, Smart Reporting's current product still was an academic solution.

So the first question that arose was how a product for radiologists would look like that emphasizes the critical metrics of a doctor's daily routine:

Fastness & Completeness.

During the research phase, it became evident that the current solution was very cluttered and did not adapt well to a radiologist's workflow.

The current product forced every radiologist into a template's click path, which doesn't feel natural because radiologists always start reporting on a blank page.